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As a former stock market trader and published author, Matthew’s diverse background also spans roles in project management, asset tokenization, and FinTech. Outside of his professional endeavors, Matthew has interests in music production and weightlifting.
Matthew shares that his key strategy for success while building his business is using strategic UI/UX to soften technology learning curves. e-States initially faced challenges with its blockchain-based user interface, which many in the commercial real estate sector found confusing. To address this, the company revamped its UI/UX, simplifying its messaging and placing an emphasis on user experience over technological complexity. The results were evident: the streamlined interface and clearer value proposition significantly improved user feedback and propelled the company’s growth.
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