Starbucks Expands Odyssey Web3 Rewards Program with First Store Collection NFT Drop

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Following the sell-out of its first premium NFT collection last month, Starbucks is gearing up to release another collection this week, fueling speculations that the public launch of its Odyssey Web3 rewards program is imminent. According to a Coin Desk article, the coffee chain giant’s First Store Collection will feature 5,000 NFT “stamp” collectibles minted on the Ethereum scaling network, Polygon.

Inspired by the First Store Collection

Each NFT in the First Store Collection is designed as a “multimedia collage of photos, in-store textures, and prominent icons” inspired by Starbucks’ first store in Pike Place Market, Seattle. Priced at $100 each, these NFTs also grant users 1,500 points towards rewards in the Starbucks Odyssey app.

Odyssey Web3 Rewards Program Nears Public Launch

The Starbucks Odyssey Web3 rewards program began in closed beta in December, with users gradually added via a waitlist. The program experienced “unprecedented interest” from customers, and a recent marketing email sent to Odyssey beta testers suggests that a public rollout could be nearing.

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